To show São Paulo that 99 is always the most economical choice, we took over the city to prove it.

 

For one day, gasoline, iPhones, movie tickets, BK Whoppers and even airline tickets were sold for the same price as a 99 ride.

 

All content was shot on mobile to keep the language native to the platform, with story style edits created by social creators and turned around in 24 hours to announce the next day of action.

 

Crazy? Absolutely. But it worked.