Amstel was born in the Netherlands but became Brazilian at heart. Both countries share the same passion. Carnival.

 

So we connected the two biggest celebrations on the same day. King’s Day in Amsterdam and Carnival in São Paulo.

 

We took a Brazilian samba circle to the canals of Amsterdam, led by Marcelo D2, Amstel’s brand ambassador. At the same time, we brought the spirit of King’s Day to São Paulo.

 

Two carnivals. Two countries. One shared language. Celebration.

 

Proving that those who understand Carnival do not need subtitles.