Algorithms started deciding everything we listen to.

The next song, the next hit and even the lineups of our favorite festivals.

 

So Heineken challenged the system.

 

We created the No Line Up Festival. A music festival where no artist was announced.

 

No spoilers. No algorithms. Just discovery.

 

The result was one of the most talked about festivals of the year and a sold out event in under 10 minutes.

 

Because music should surprise you again.