Bota Pra Correr, Brazil’s most desired running event, has always taken runners to unexpected places across the country.

 

In 2021 the race had to be smaller, but the message needed to reach everyone.

 

To announce Olympikus’ commitment to produce its sneakers with clean energy by 2023, we invited creators and runners to race inside Rio dos Ventos, one of Brazil’s largest wind farms.

 

The run became a powerful content hub that amplified the message of sustainability across the country.