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Hi. I'm Lu Mônaco
CREATIVE DIRECTOR | BRAND ACTIVATION AND CULTURE
I create cultural ideas that brands can live inside. Working across brand experience, entertainment, and communication, I lead ideas that start as campaigns and expand into culture through participation, conversation, and real-world impact.
Throughout my career, I’ve led projects for brands
like Heineken, Itaú, Netflix, and Google.

IZA dance clipe Gueto Olympikus
More than being present in the filming of IZA’s Gueto dance video, Olympikus placed the brand at the heart of the dancers who won the contest to be part of the clip.
We created the full experience of a pop star moment. Each winner received custom Olympikus outfits designed for the shoot, while photographers and videomakers followed them throughout the day, creating content for the entire cast.
A day they will never forget. Not only with IZA, but with Olympikus.A connection that still lives organically through these fans across social media.

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