Gamers spend hours playing every day and often forget even to eat. Yet despite all that time online, brands rarely manage to capture their attention.

 

For Free Fire players, discounts mean little. What they really want are Diamond Tickets that unlock benefits inside the game.

 

So Burger King created a win win model. A risk free coupon system where players could exchange Diamond Tickets for BK offers.

 

The idea quickly became a craze among Free Fire players and placed Burger King inside the gaming universe in a way that felt native to the community.