Xuxa morena - Koleston

For decades Xuxa was known for one thing as much as her legacy. Her iconic blonde hair.

To launch Koleston, we proposed something no one had ever seen before. Xuxa Morena.

A transformation that surprised the entire country and turned a cultural icon into the ultimate proof of the product.

When Xuxa revealed her new look, the moment quickly became a national conversation across television, news and social media.

More than a campaign, it was a cultural moment that showed the power of transformation.